Marketing vs. Selling to Patients

Marketing vs. Selling to Patients

Categories Billing & Coding
It seems that practices fall into two broad categories when it comes to marketing to their patients: Either they are all for it and go all out, or they find it distasteful and possibly even a waste of time.Those who find it a waste of time, often feel that marketing to their patients is akin to sell ...
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Do What You Do Best, Outsource the Rest

Do What You Do Best, Outsource the Rest

Categories Billing & Coding
How many times have you heard “Do what you do best and outsource the rest?” Personally, we’ve heard it hundreds of times. While it makes great sense, there is always the huge fear that letting go of “control” of something will put us on a path of total destruction. There are usually three ...
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4 Physician Trends Expected in 2014

4 Physician Trends Expected in 2014

Categories Billing & Coding
Healthcare is entering unknown territory in 2014. Though the path ahead may be bumpy, it is important to identify and implement strategies around the factors you can control to support your medical staffing objectives.Here are four physician recruitment and retention related trends you can expect ne ...
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Six Ways to Reduce Medical Practice Expenses

Six Ways to Reduce Medical Practice Expenses

Categories Billing & Coding
There are two paths to increased net income at medical practices:  higher revenue and lower expenses.  Medical office expenses deserve more attention as potential sources of net income than they usually get, because operating expenses are substantial and the practice has more direct control over c ...
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Is It Time To Outsource Your Practice Billing?

Is It Time To Outsource Your Practice Billing?

Categories Billing & Coding
For years, I refused to consider outsourcing my practice's billing. We outsourced transcription and payroll, we partnered to start infusion services and a sleep lab, but my ego got in the way when it came to billing. I felt my value would decrease markedly if I acknowledged someone else might do our ...
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In-House vs. Outsourced Billing Operations

In-House vs. Outsourced Billing Operations

Categories Billing & Coding
In my nearly 20 years of practicing medicine as both a healthcare provider and medical practice owner, medical billing has proven to be one of the most complex and crucial components of my business.As the management of medical practices evolves with the introduction of new technologies, government r ...
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Worth Getting Right to Get Paid

Worth Getting Right to Get Paid

Categories Billing & Coding
Now that CMS has notified us that everyone needs to re-credential with them soon, it seems as if many insurance companies are getting on that bandwagon, too. There will be a flurry of activity for each office once they receive their letter from CMS telling them to re-credential. This is going to mak ...
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